Ways To Market Your Property On Social Media

Socials

〰️

Socials 〰️

Posting high quality social media content is one of the best ways to promote your property and build great social proof for the business. You can showcase your properties interior, exterior, the local area and any other services you may offer. Creating a vision in the mind of a potential booker on what the experience of booking your property will be like before doing so. Today we are going to discuss some ways you can use social media to market your property, build relationships and get more bookings.

Share high quality photography

At Hostimize, we highly recommend you invest in a photographer to capture the content you use to market your property. These pictures will be listed on your website, all of your OTA’s and as posts on your social media. It is essential these images are of the highest quality to increase the likelihood of a potential guest making a booking. Use Facebook, Instagram, Pinterest and any other relevant social channel to distribute your properties photography. (we will discuss distribution in more detail below)

Utilize local keywords and hashtags

Working out your target markets search intent is a great way to increase the visibility of your social media posts. Potential bookers often search for properties on social media and if you find the right keywords that match their intent, your content is likely to appear when they are in the research phase of the booking funnel. Use what you find in your captions and hashtags when creating posts.

Use Call to actions to drive direct bookings

On both Facebook, Instagram and other channels, you can use your website or OTA listing link as a call to action button in your bio. This allows easy access to your rates, availability and booking process all from finding your content on social media. Simplifying the funnel and removing as much friction to purchase as possible. Link your website as much as possible and steer social media followers to your listings.

Connect with local “influencers”

As cringe as the title is, working with influencers can drastically increase your direct bookings. They may have 5000+ people that follow their account that can be actively marketed to by your business. The best strategy we have seen is to offer the influencer a free stay in return for a feed and story post on Instagram. It does sound crazy, but partnering with an “influencer” that has warm potential customers and pre-established trust can have a very high conversion rate on ad placements. Certainly worth exploring this strategy!

Collaborate with local businesses

Forming partnerships with other businesses in your local area can help expand your reach and drive more engagement on your social media posts. Highlight activities or local places to visit like restaurants or cafes, in exchange for a repost on their social platforms. A common partnership we have seen be developed is with golf clubs. You can steer your guests that are looking for something to do to them and when people travel to play golf, they return the favour by recommending your property for a night’s stay. Get creative and build some new relationships locally.

Offer exclusive deals

Social media followers generally engage with businesses because they’re a loyal customer or enjoy the content that is shared. You can further develop these relationships by offering exclusive deals to your audience. Property owners often do the “Tag 3 friends, like this post and comment down below to be in with a chance to win a night’s stay” This type of offer not only shows that you value your social media followers but it also increases your engagement and lets those that are then tagged become aware of your business. (create T&C’s so the giveaway can only be used in your quiet period) You can also offer different types of incentives beyond room giveaways, so it is definitely something to think about.

Create a distribution plan

Social media content doesn’t stop at clicking the post button. You can find local groups and networks to share the content in. This massively increases the reach of your post and puts your property in front of more potential guests. Request to join as many relevant groups within a 30 mile radius of your properties location and start sharing your offering.

Conclusion 

Social media is a powerful tool that’s constantly evolving with new opportunities and trends for property owners to leverage. Creating an effective and consistent social media strategy will give you an advantage over competitors and can lead to developing lifelong loyal guests. If you need help creating your strategy, get in touch with our team at Hostimize today! We hope you enjoyed today's article and if you have time, do checkout our Instagram @Hostimize